The Independent films created in the Contemporary Cinematic period show certain aspects and conventions that I will choose to make a poster; this is an original piece that does not exist. Posters are a product used for film promotion yet also have high artistic value beside it's commercial purpose. These a few examples of Independent releases and their posters used to promote the products. Independent films/ their posters contradict stereotypical, mainstream plots and conventions - such as a Blockbuster movie poster would typically suggest the plot straight away through the cast and prop use on a film poster - promoting the cast. Limited independent film availability makes them unique and exquisite and are not traditional to the Hollywood system. poster art plays an particularly significant role in an independent film’s marketing strategy. These posters are imaginative and thoughtful while not forgetting the fundamentals such as colour and typography. The result is more often than not an eye catching work of art that sparks your interest and curiosity
PEACH PLUM PEAR (2011)
The film features Pretty Little Liars actor Tyler Blackburn, playing Jesse who attempts a trip in order to connect with his father. He learns lessons about relationships and himself. The film poster uses a digital photograph featuring 3 main characters, placed in a confrontational manner as they look the camera in it's eye. It seems to leave little to the viewer allowing them to further question the characters situation to suggest a mystery; the audience are therefore intrigued.
MACHINIST (2004)
Featuring Christian Bale, Machinist is a Thriller where an industrial worker who hasn't slept in a year begins to question his insanity. The poster is simple and mysterious, upon a gritty green background shows a post-it note where hangman is being played - 'ER' suggest 'KILLER' is going to be spelt out. It is not stereotypical, mainstream poster where the main character is expected to be the feature of the poster where attention is more drawn to him - therefore fitting to Independent conventions and genres.JUNEBUG (2005)
This poster is indeed very unique as it is not created using digital images but drawn artistically with the use of paint and illustration to suggest the characters. It reflects the plot perfectly, about an 'outsider' artist owning an art gallery who seeks to threaten her middle-class inlaws - Madeline's presence exposes the fragile family dynamics as hidden resentments and anxieties surface. It seems to be simple, perhaps childlike in it's drawings and slightly distorted and we cannot be entirely sure what the meaning is - but art. The interpretation is altered between every viewer.
THE MOTEL (2005)
This poster is also artistically presented; in form of a cartoon like comic strip. A young 13 boy living and working at a motel on a suburban bi-way befriends a Korean man who checks in and teacher the fatherless boy the rites of manhood as he blindly careens into puberty. The carton strip seems to feature the young boy in most windows, it seems to suggest confrontations in his family and the role he has as he works at the motel from a young age.An independent poster shows a pattern of conventions as they allow a viewer to question what is being portrayed; and symbolically would show the plot of a film. The main character is rarely places at the front with large bold font to display the cast - yet could focus on an elaborate object that has meaning and representation to the product - unlike mainstream blockbuster posters. Many art forms are explored such as the use of illustration or sketches to enhance the attention drawn to an independent movie poster - it wouldn't necessarily aim to appeal to a large mainstream audience.
